A new LOFT store opened Friday at Trenholm Plaza.

The new store, according to company officials, features the LOFT "style closet," a custom "lounge containing the must-have pieces for the season and tools for clients to personalize their style and shopping experience."

To celebrate the new concept store, LOFT has partnered with Trenholm Plaza for an opening-weekend event!

From 1 to 5 p.m. today, LOFT shoppers will enjoy live music and a gift-with-purchase (shoppers who spend $75 or more during the opening weekend will receive a LOFT tote and the chance to enter an exclusive raffle to win a gift card for $250).

Plus, LOFT offers a 15 percent discount to all students and teachers.